The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A shorter period RSI is more reactive to recent price changes, so it can show early signs of reversals. 9-Day RSI is sometimes used together with 14-Day RSI in a two period divergence strategy.
As of today (2026-06-29), Starbucks's 9-Day RSI is 63.15.
The industry rank for Starbucks's 9-Day RSI or its related term are showing as below:
SBUX's 9-Day RSI is ranked worse than 87.1% of 372
companies
in the Restaurants industry
Industry Median: 48.835
vs SBUX: 63.15
Starbucks (NAS:SBUX) 9-Day RSI Explanation
The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.
Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.
RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections. A shorter period RSI is more reactive to recent price changes, so it can show early signs of reversals. 9-Day RSI is sometimes used together with 14-Day RSI in a two period divergence strategy.
Starbucks 9-Day RSI Related Terms
SBUX vs MCD, YUM, CMG: 9-Day RSI Comparison
For the Restaurants subindustry, Starbucks's 9-Day RSI, along with its competitors' market caps and 9-Day RSI data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Starbucks 9-Day RSI vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, Starbucks's 9-Day RSI distribution charts can be found below:
* The bar in red indicates where Starbucks's 9-Day RSI falls into.
* Note that the formula uses a positive value for the average loss.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Starbucks (SBUX) has a 9-Day RSI of 63.15 as of Jun. 29, 2026. According to the industry distribution chart, Starbucks ranks #324 out of 372 companies in the Restaurants industry, placing it in the top 87.1%.
Is Starbucks' 9-Day RSI too high?
Starbucks' current 9-Day RSI is 63.15. The Restaurants industry median 9-Day RSI is 48.84. Starbucks' value of 63.15 is 29.3% above this industry median. Based on the distribution chart, Starbucks ranks #324 out of 372 companies in the Restaurants industry, which is in the bottom quartile relative to peers. Overall, Starbucks has a GF Score™ of 81/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Starbucks' 9-Day RSI compare to MCD and YUM?
According to the Restaurants industry distribution chart, Starbucks ranks #324 out of 372 companies for 9-Day RSI. This places Starbucks in the lower half of its industry. The industry median 9-Day RSI is 48.84. Starbucks' value of 63.15 is 29.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 9-Day RSI for a Restaurants company?
The median 9-Day RSI among Restaurants companies is 48.84, based on 372 companies in the industry. Companies in the top quartile (top 25%) have a 9-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 9-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Starbucks's current 9-Day RSI of 63.15 is 29.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 9-Day RSI mean?
A high 9-Day RSI can signal that a stock is expensive relative to its fundamentals. For the Restaurants industry, the median 9-Day RSI is 48.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Starbucks's current 9-Day RSI is 63.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Starbucks stock overvalued right now?
Based on GuruFocus' analysis, Starbucks (SBUX) is currently considered Fairly Valued. The stock's GF Value™ is $98.75, compared to a current price of $104.06 — trading 5.4% above its estimated fair value. The current 9-Day RSI is 63.15 and 29.3% above the Restaurants industry median of 48.84. Starbucks' overall GF Score™ is 81/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 9-Day RSI calculated?
9-Day RSI is calculated from a company's financial statements. For Starbucks (SBUX), the current 9-Day RSI is 63.15 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Starbucks (SBUX) Overvalued in 2026?
Based on GuruFocus' analysis, Starbucks stock appears to be overvalued.
The current stock price of $104.06 is trading 5.4% above its estimated GF Value™ of $98.75.
GuruFocus considers Starbucks to be Fairly Valued.
Key valuation signals for SBUX:
9-Day RSI: 63.15
GF Value™: $98.75 vs. price of $104.06 (5.4% above fair value)
Industry Position: 29.3% above the Restaurants median (#324 of 372)
No single metric tells the full story. See the SBUX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Starbucks stands out as the world's biggest and most recognizable coffee brand, powered by ultracustomizable beverages in-store and a sweeping footprint of nearly 41,000 cafes in over 80 countries. About 52% are company-operated, with the balance run by licensees. The company operates roasteries and sells across its North America (74% of revenue as of the end of fiscal 2025), international (21%), and channel development (5%) segments. The brand collects revenue from company-operated stores, licensee royalties, equipment and product sales, retail ready-to-drink beverages, and packaged coffee.
81GF Score
Get the complete analysis for SBUX
9-Day RSI is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
SBUX has been successfully added to your 